Book Titles / Subtitles

How I Work

How and when do I pay?

Before I can start work, payment for all services is in full, upfront, and can be made in any of the following ways:

1) PayPal – money sent to peter@titletailor.com

2) Credit cards (Visa, MC, Amex) taken over the phone. Email peter@titletailor.com if you want to go this route, then call me at 770.438.7200.

3) Money order or cashier’s check made out to Fanove Publishing, and mailed to:

Fanove Publishing
128 Weatherburne Drive
Roswell, Georgia 30076

Once you have my payment, what else do you need to begin?

For book titling/subtitling and/or back cover copy writing, please provide the following (in ONE Word file, PLEASE):

1) Working title/subtitle (if you have either/both)

2) Table of Contents

3) Introduction and first chapter

4) Book synopsis (half-page description of the book, including objective, the issue/challenge the book addresses, audiences, promise of the book, etc.)

5) A list of ANY words/phrases/terminology you don’t want me to use (i.e., because they’ll offend, alienate, or simply won’t resonate with members of your target audience), along with a list of any ideas you’ve already come up with and rejected.

What happens next?

Once I’ve received your payment and above documents, and have had a chance to review your materials, I’ll be in touch by email to set up a time to talk for 20-30 minutes. During that call, we’ll get clear on the parameters, make sure I understand the objective of your book and address any questions you may have.

At that point, I’ll head off to my garret, start the creative process (wave my magic wand, etc.), and typically, in about two weeks, I’ll be back with the results.

NOTE: In the materials you send, and during our phone chat, it’s crucial to provide everything I’ll need to proceed, and to be clear about what you want and don’t want. After I begin work, given the nature of the creative process, what doesn’t work, I’m afraid, is to email me with “just a few more ideas to work with”, or “we need to add this,” or “I realized I want to go in x direction, not y…” If I need to change direction or incorporate new input, no problem, but an additional charge will apply.

If you’re unsure of the direction/audience for your book and title, I’m happy to help (for an additional investment), as I have for many of my clients. Ask me for details.

What do I receive?

I’m committed to delivering eight distinct titles, and five subtitles, but in my experience, I always end up serving up many more than that. Why? Since ideas come in many forms, I’m not comfortable deciding what will resonate with someone and what won’t. I’ll let you be the ultimate judge.

Rest assured, I’m not playing the “throw-enough-mud-against-the-wall-and-some-is-bound-to-stick” game. Everything I provide I will have deemed worthy of your consideration.

What if I don’t like what you come up with?

I’ve been fortunate (or maybe I’m just pretty decent at this) that I’ve not yet had a client who wasn’t satisfied with my work (it’s rare to even have to go beyond the first round). Obviously, my goal is to have you walk away delighted, and I’ll do what it takes to make that happen. That said, I have to put parameters around the scope of the work (i.e., I can’t deliver endless rounds). Again, chances are excellent, we’ll never get to that… 😉

© 2016. The Title Tailor