How I Work

“How and when do I pay?”

Before I can start work, I’ll need payment for all services in full, upfront, and through PayPal (you don’t need a PayPal account to pay via PayPal).

Two options:

1) Have a PayPal account? Use your credit card to send funds to peter@titletailor.com

2) No PayPal account? I’ll send you a PayPal invoice, which can be paid by credit card.

 

“Once I’ve paid, what else do you need to begin?”

For book titling/subtitling and/or back cover copy writing, please provide the following (in ONE Word file, PLEASE):

1) Working title/subtitle (if you have either/both)

2) Table of Contents

3) Introduction and first chapter

4) Book synopsis (half-page (max) description of the book, including objective, the issue/challenge the book addresses, audiences, promise of the book, etc.)

5) A list of ANY words/phrases/terminology you don’t want me to use (i.e., because they’ll offend, alienate, or just not resonate with your target audience), along with any ideas you’ve already rejected.

“What happens next?”

Once I’ve received your payment and materials, and reviewed them, I’ll reach out to set up a time to talk for 20-30 minutes. On the call, we’ll make sure I understand the objective of your book and address any questions you have.

Then, I’ll head off to my garret, start the creative process (wave my magic wand, etc.), and, within two calendar weeks (or sooner), I’ll be back with the results.

NOTE: In the materials you send, and during our phone chat, please provide everything I’ll need to proceed, and be clear about what you want and don’t want.

After I begin work, given the nature of my process, what doesn’t work, is to email me with “just a few more ideas,” or “I realized I want to go in X direction, not Y…”

If I need to change direction or incorporate new input after I’ve started, no problem, but an additional charge will apply.

If you’re unsure of the direction/audience for your book and title, I’m happy to help (for an additional investment), as I have for many of my clients. Ask me for details.


“What will I receive?”

I’m committed to delivering eight distinct titles, and five subtitles, but, typically, I’ll serve up more than that. Ideas come in many forms, and I prefer to let you decide what resonates or not.


“What if I don’t like what you come up with?”

I’ve yet to have a client unsatisfied with my work (maybe I’m just good at this); it’s rare to even have to do a second round. Obviously, my goal is to have you be delighted, and I’ll do what it takes to make that happen.

That said, I have to put parameters around the process (i.e., I can’t deliver endless rounds). Again, chances are excellent, we’ll never get to that… 😉

Peter Bowerman is The Title Tailor. Most authors — no matter how talented — don’t know how to write a book title. Peter has a knack for creating and delivering catchy book title ideas to his clients. Title packages include ideas for the all important explainer-subtitle. Many authors also request Peter’s services for back-cover writing, often the final make-or-break point before a browser’s buying decision. Peter lives in Atlanta, Georgia and serves authors throughout the English-speaking world.

2771 Farmstead Rd. SE, Smyrna, GA 30080 Email: peter@titletailor.com Phone: 770.438.7200

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