I never planned to start a book titling/subtitling practice. Just happened by accident. Asked by an author some years back for a blurb for his new book (see “Unstuck” in portfolio), I politely declined (not my genre of expertise), but suggested that the current title needed work.
My suggested replacement was delightedly received, and the light bulb went on. Not that it was that big of a stretch…
15 years in sales and marketing before launching a freelance copywriting practice in 1994 means I understand “audience” and “writing to sell.” As copywriter, I’ve found I enjoy the fun, creative projects best: ad copy, postcard direct mail, headlines, taglines, slogans, product naming, etc.—all requiring a gift for the short, sweet, compact, “nuggetizing” of an idea.
Book titling was just a natural evolution.
Of course, in 2000, I’d already come up with a pretty darn good title (if I do say so myself…) for my first self-published book (of five, to date)—the award-winning Book-of-the-Month Club selection, The Well-Fed Writer (and its quadruple-award-winning 2010 update).
TWFW was a detailed how-to guide to getting started in my chosen field of “commercial” freelancing—writing for businesses, large and small, and for handsome hourly rates of $50 to $125 or more. Given the well-worn cliché of the “starving writer,” what better way to quickly convey a writing direction with far more promising financial potential?
The Well-Fed Writer has now been trademarked, and appears in different iterations—on my web site (www.wellfedwriter.com), my newsletter, blog and in additional books.
The Well-Fed part showed up again in my third book, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living (and its triple-award-winning 2014 update), chronicling how I indeed pulled off the promise of the subtitle.
So, with self-publishing expertise now added to commercial freelancing expertise, my coaching practice started attracting more and more aspiring self-publishers. And by extension—voila!—growing requests for book titling, subtitling, and eventually, back cover copy writing. And here we are…
Thanks for stopping by to check out my work, and I hope to hear from you soon!